The full story
Which one would you have bet on in 2021?
Stock market value, end of 2021 → 2 Nov 2026: Nike $264B → $58B Adidas $55B → $32B Anta $40B → $28B Asics $4B → $21B Lululemon $51B → $12.5B On $12B → $12B Deckers (Hoka, UGG) $10B → $11B Puma $18B → $4B
Asics grew about five times. Nike is still the biggest, but it lost about $200B, more than the other seven are worth together today.
On, Deckers and Lululemon sit within about $1B of each other now, so their order can change any day.
Market value is share price times shares. It shows what investors pay today, not how many shoes each company sells.
