Retail

Who runs US retail

Most people would guess Amazon is America's biggest retailer. It sells about half what Walmart sells in the US.

Numbers as of 18 Aug 2026

The full story

  1. podium · Where America actually shops · sm · What Walmart sells, every day · $1,600,000,000 · g · Still bigger than Amazon and Costco — combined · Add Costco. Still $83bn short · National Retail Federation, Top 100 Retailers · 2025 US retail sales · $576.0bn ÷ 365 days · America's six biggest shops
  2. bars · The full order · sm · Six dollars, six different shops · Walmart · $576.0bn · w · Amazon · $293.9bn · w · Costco · $198.7bn · w · Kroger · $154.7bn · w · Home Depot · $141.1bn · w · CVS · $139.4bn · w · So why isn't Amazon first? · National Retail Federation, Top 100 Retailers · 2025 US retai
  3. split · Shopping did not move online · sm · What it feels like · Everything is online now · Amazon, next-day delivery, a shop on your phone. · 16.6% · of US retail spending · a · What the spending says · Eight dollars in ten, in person · Aisles, trolleys, checkouts. Amazon leads the small half. · 83
  4. parts · Walmart mostly sells food · sm · The category Amazon has never cracked · $462.4bn · Walmart US sales, FY2025 · $276.0bn · Groceries · g · Food and drink is what brings people back every week · about 60% of the total · $186.4bn · Everything else · b · Clothes, electronics, homeware and pharma
  5. stacks · Why Amazon's number looks small · sm · each block is about $50bn · All of Amazon · everything it sold worldwide · $716.9bn · a · The part the ranking counts · US retail only - no cloud, no abroad · $293.9bn · g · The part left out is where the profit is · Amazon full-year 2025 results · out
  6. rings · Amazon's profit comes from the cloud · sm · Not from the shop · 23.2% · Share of sales · $128.7bn of $555.0bn combined · 60.6% · Share of profit · $45.6bn of $75.2bn combined · 35.4% · Kept as profit · AWS's own margin · The cloud earns more on a third of the sales · Amazon full-year 2025 ·
  7. metric_race · Amazon grows faster. Walmart still adds more · sm · Walmart · Amazon · Growth rate · year over year · +4.2% · +7.3% · Amazon: nearly double the rate · Dollars added · US sales, last year · +$23.2bn · +$20.0bn · Walmart: still more, in dollars · Slower growth, more dollars · Growth rate
  8. close · Five dollars in six · sm · $576.0bn · Walmart's US sales · 16.6% · of US retail is online · 60% · of Walmart is groceries · Amazon won the internet. The internet is still one dollar in six of American shopping. · Does that sixth keep growing, or is this roughly the ceiling? · NEXT UP · One b

The National Retail Federation ranks retailers by US retail sales - not total company revenue, so Amazon's cloud business and Walmart's overseas stores are both left out. Here is 2025:

1 Walmart - $576.0bn 2 Amazon - $293.9bn 3 Costco - $198.7bn 4 Kroger - $154.7bn 5 Home Depot - $141.1bn 6 CVS - $139.4bn 7 Walgreens - $112.1bn 8 Target - $102.7bn

Twelve years earlier the same eight ranked in almost the opposite order at the bottom: Walmart first, Kroger second, Costco third, Target fourth, Home Depot fifth, Walgreens sixth, CVS seventh - and Amazon last of them, at $44.0bn. On NRF's full 2013 list Amazon was ninth overall, with Lowe's eighth.

So the movement is almost entirely one company. Amazon multiplied its US retail sales by nearly seven and climbed seven places on NRF's full list. Everybody else shuffled by a place or two, except Target, which fell from fourth to eighth.

And the number that surprises people: Walmart is still nearly twice Amazon's size in the US, and it added $242bn of US sales over the same twelve years - more than five times Amazon's entire 2013 business. Being overtaken and being caught are different things.

One note on the chart: it takes today's top eight and ranks those same eight against each other in both years, so the numbers are their order within this group, not their place on the full NRF list. Lowe's is the company that does not appear - it was eighth in 2013 and is ninth today. Kroger is shown with its pre-2019 oval logo.

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